2008 Second IEEE International Conference on Digital Game and Intelligent Toy Enhanced Learning : 17-19 November 2008

• Record Nr.: UNINA9910139852603321
• Pubbl/distr/stampa: New York : , : IEEE, , 2008
• ISBN: 1-5090-7588-7
• Descrizione fisica: 1 online resource (220 pages)
• Soggetti: Artificial intelligence; Video games
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.

Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward

• Record Nr.: UNINA9910784208603321
• Autore: Woodward Jeannette A
• Pubbl/distr/stampa: Chicago, : American Library Association, 2005
• ISBN: 0-8389-9895-X; 0-8389-9809-7
• Descrizione fisica: 1 online resource (258 p.)
• Disciplina: 021.7
• Soggetti: Public services (Libraries); Libraries - Space utilization - Social aspects; Libraries - Marketing; Libraries - Public relations
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Contents; Introduction; Chapter 1 - Why Bookstores Are So Appealing; Chapter 2 - Comparing Libraries and Bookstores; Chapter 3 - Focusing on the Bottom Line; Chapter 4 - Valuing Customer Service; Chapter 5 - Identifying Customer Needs; Chapter 6 - When the System Crashes; Chapter 7 - One Library, One Goal; Chapter 8 - What's All This about Ambience?; Chapter 9 - The Art of Display; Chapter 10 - Finding Their Way; Chapter 11 - Marketing Our Wares; Chapter 12 - Creating Promotional Materials; Chapter 13 - Serving the Library's E-patrons; Chapter 14 - Generating Publicity for the Library; Chapter 15 - Food and Drink in the LibraryChapter 16 - Finding the Time and the Money; Conclusion; Index
• Sommario/riassunto: Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book.