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100   $a20040809d2005      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCreating the customer-driven library$b[electronic resource] $ebuilding on the bookstore model /$fJeannette Woodward
210   $aChicago $cAmerican Library Association$d2005
215   $a1 online resource (258 p.)
300   $aDescription based upon print version of record.
311   $a0-8389-0888-8 
320   $aIncludes bibliographical references and index.
327   $aContents; Introduction; Chapter 1 - Why Bookstores Are So Appealing; Chapter 2 - Comparing Libraries and Bookstores; Chapter 3 - Focusing on the Bottom Line; Chapter 4 - Valuing Customer Service; Chapter 5 - Identifying Customer Needs; Chapter 6 - When the System Crashes; Chapter 7 - One Library, One Goal; Chapter 8 - What's All This about Ambience?; Chapter 9 - The Art of Display; Chapter 10 - Finding Their Way; Chapter 11 - Marketing Our Wares; Chapter 12 - Creating Promotional Materials; Chapter 13 - Serving the Library's E-patrons; Chapter 14 - Generating Publicity for the Library
327   $aChapter 15 - Food and Drink in the LibraryChapter 16 - Finding the Time and the Money; Conclusion; Index; 
330   $aAiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book.
606   $aPublic services (Libraries)
606   $aLibraries$xSpace utilization$xSocial aspects
606   $aLibraries$xMarketing
606   $aLibraries$xPublic relations
615  0$aPublic services (Libraries)
615  0$aLibraries$xSpace utilization$xSocial aspects.
615  0$aLibraries$xMarketing.
615  0$aLibraries$xPublic relations.
676   $a021.7
700   $aWoodward$b Jeannette A$01471011
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801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910784208603321
996   $aCreating the customer-driven library$93733067
997   $aUNINA