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Innovative pricing strategies to increase profits [[electronic resource] /] / Daniel Marburger



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Autore: Marburger Daniel Visualizza persona
Titolo: Innovative pricing strategies to increase profits [[electronic resource] /] / Daniel Marburger Visualizza cluster
Pubblicazione: [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012
Edizione: 1st ed.
Descrizione fisica: 1 online resource (154 p.)
Disciplina: 658.816
Soggetto topico: Pricing
Open price system
Internet auctions
Soggetto genere / forma: Electronic books.
Soggetto non controllato: Price discrimination
bundling
price skimming
price penetration
online auctions
English auction
Dutch auction
first-price sealed bid auction
second-price sealed bid auction
price elasticity
consumer surplus
two-part tariffs
quantity discounts
quality choices
tying
peak-load pricing
dynamic pricing
e-commerce
pricing
Robinson-Patman Act
winner's curse
reference price
private value auction
common value auction
Note generali: Part of: 2012 digital library.
Nota di bibliografia: Includes bibliographical references (p. 133-136) and index.
Nota di contenuto: List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index.
Sommario/riassunto: The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Titolo autorizzato: Innovative pricing strategies to increase profits  Visualizza cluster
ISBN: 1-283-89320-7
1-60649-382-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910462440303321
Lo trovi qui: Univ. Federico II
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Serie: 2012 digital library. Economics and finance collection. . 2163-7628