LEADER 04250nam 2200961 a 450 001 9910462440303321 005 20120831151700.0 010 $a1-283-89320-7 010 $a1-60649-382-5 024 7 $a10.4128/9781606493823 035 $a(CKB)2670000000238665 035 $a(EBL)1000020 035 $a(OCoLC)808991413 035 $a(SSID)ssj0000737890 035 $a(PQKBManifestationID)12278109 035 $a(PQKBTitleCode)TC0000737890 035 $a(PQKBWorkID)10789459 035 $a(PQKB)11523147 035 $a(OCoLC)808991411 035 $a(CaBNVSL)swl00401167 035 $a(MiAaPQ)EBC1000020 035 $a(Au-PeEL)EBL1000020 035 $a(CaPaEBR)ebr10594648 035 $a(CaONFJC)MIL420570 035 $a(EXLCZ)992670000000238665 100 $a20120829d2012 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aInnovative pricing strategies to increase profits$b[electronic resource] /$fDaniel Marburger 205 $a1st ed. 210 $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$d2012 215 $a1 online resource (154 p.) 225 1 $aEconomics and finance collection,$x2163-7628 300 $aPart of: 2012 digital library. 311 $a1-60649-381-7 320 $aIncludes bibliographical references (p. 133-136) and index. 327 $aList of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index. 330 3 $aThe practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. 410 0$a2012 digital library. 410 0$aEconomics and finance collection.$x2163-7628 606 $aPricing 606 $aOpen price system 606 $aInternet auctions 608 $aElectronic books. 610 $aPrice discrimination 610 $abundling 610 $aprice skimming 610 $aprice penetration 610 $aonline auctions 610 $aEnglish auction 610 $aDutch auction 610 $afirst-price sealed bid auction 610 $asecond-price sealed bid auction 610 $aprice elasticity 610 $aconsumer surplus 610 $atwo-part tariffs 610 $aquantity discounts 610 $aquality choices 610 $atying 610 $apeak-load pricing 610 $adynamic pricing 610 $ae-commerce 610 $apricing 610 $aRobinson-Patman Act 610 $awinner's curse 610 $areference price 610 $aprivate value auction 610 $acommon value auction 615 0$aPricing. 615 0$aOpen price system. 615 0$aInternet auctions. 676 $a658.816 700 $aMarburger$b Daniel$0859362 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910462440303321 996 $aInnovative pricing strategies to increase profits$91917912 997 $aUNINA LEADER 02385oam 2200577Ia 450 001 9910788998103321 005 20231114184003.0 010 $a1-282-41487-9 010 $a9786612414879 010 $a1-4438-1604-3 035 $a(CKB)3390000000009034 035 $a(EBL)1133152 035 $a(OCoLC)830167710 035 $a(SSID)ssj0000852483 035 $a(PQKBManifestationID)11453275 035 $a(PQKBTitleCode)TC0000852483 035 $a(PQKBWorkID)10852703 035 $a(PQKB)10614698 035 $a(MiAaPQ)EBC1133152 035 $a(Au-PeEL)EBL1133152 035 $a(CaPaEBR)ebr10677111 035 $a(CaONFJC)MIL241487 035 $a(OCoLC)438642468 035 $a(FINmELB)ELB144112 035 $a(EXLCZ)993390000000009034 100 $a20090923d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$a21st century China $eviews from Australia /$fedited by Mary Farquhar 210 1$aNewcastle :$cCambridge Scholars,$d2009. 215 $a1 online resource (260 pages) 311 0 $a1-4438-1259-5 327 $aTABLE OF CONTENTS; FIGURES; ILLUSTRATIONS; RECIPES; TABLES; INTRODUCTION; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; CHAPTER NINE; CHAPTER TEN; CHAPTER ELEVEN; CHAPTER TWELVE; CONTRIBUTORS 330 $aAustralia's Prime Minister Kevin Rudd famously said that China issues are part of 21st century Australia's 'very life-blood'. This brings short-term challenges to the Australia-China relationship, from Chinese investments in our resources to visits to Australia by expatriate regional political and religious leaders, labelled 'splittists' or 'terrorists', by the Chinese government. Our long-term relationship includes robust scholarship on China as an emerging superpower. 606 $aSocial change$zChina$y21st century 607 $aAustralia$xRelations$zChina 607 $aChina$xEconomic conditions$y2000- 607 $aChina$xSocial conditions$y2000- 615 0$aSocial change 676 $a951.058 701 $aFarquhar$b Mary Ann$f1949-$01527178 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910788998103321 996 $a21st century China$93833442 997 $aUNINA