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Record Nr. |
UNINA9910462440303321 |
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Autore |
Marburger Daniel |
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Titolo |
Innovative pricing strategies to increase profits [[electronic resource] /] / Daniel Marburger |
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Pubbl/distr/stampa |
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[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
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ISBN |
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1-283-89320-7 |
1-60649-382-5 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (154 p.) |
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Collana |
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Economics and finance collection, , 2163-7628 |
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Disciplina |
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Soggetti |
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Pricing |
Open price system |
Internet auctions |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Part of: 2012 digital library. |
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Nota di bibliografia |
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Includes bibliographical references (p. 133-136) and index. |
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Nota di contenuto |
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List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index. |
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Sommario/riassunto |
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The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better |
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