Understanding media users : from theory to practice / / Tony Wilson
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Wilson Tony <1947->
|
| Titolo: |
Understanding media users : from theory to practice / / Tony Wilson
|
| Pubblicazione: | Chichester ; ; Malden, MA, : Wiley-Blackwell, 2009 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 219 p |
| Disciplina: | 302.23 |
| Soggetto topico: | Mass media - Audiences |
| Classificazione: | 361.453 |
| 302.23 | |
| Note generali: | Includes bibliographical references (p. [176]-203) and index |
| Nota di bibliografia: | Includes bibliographical references (p. [176]-203) and index. |
| Nota di contenuto: | A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences. |
| Sommario/riassunto: | "In this lively and original book, Tony Wilson captures the many critical claims and contestations that have shaped the field of audience research, bringing the story up to date with a phenomenological analysis of mass and personalised media users across the globe." -Professor Sonia Livingstone, London School of Economics and Political Science "Tony Wilson is one of the pioneers of phenomenological media analysis. In this book, he develops a distinctive media-user theory, engaging with important issues of philosophy and method." -Professor Shaun Moores, Centre for Research in Media and Cultural Studies, University of Sunderland. |
| Titolo autorizzato: | Understanding media users |
| ISBN: | 9786612007538 |
| 9781444304961 | |
| 1444304968 | |
| 9781444304954 | |
| 144430495X | |
| 9781282007536 | |
| 128200753X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910953641403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |