02939nam 2200601 a 450 991095364140332120200520144314.09786612007538978144430496114443049689781444304954144430495X9781282007536128200753X(CKB)24989760700041(OCoLC)352789908(MiAaPQ)EBC416552(MiAaPQ)EBC7104566(Au-PeEL)EBL416552(CaPaEBR)ebr10301329(CaONFJC)MIL200753(OCoLC)476248871(Au-PeEL)EBL7104566(OCoLC)1347028218(Perlego)2788817(EXLCZ)992498976070004120080207d2009 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierUnderstanding media users from theory to practice /Tony Wilson1st ed.Chichester ;Malden, MA Wiley-Blackwell2009219 pIncludes bibliographical references (p. [176]-203) and indexIncludes bibliographical references (p. [176]-203) and index.A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences."In this lively and original book, Tony Wilson captures the many critical claims and contestations that have shaped the field of audience research, bringing the story up to date with a phenomenological analysis of mass and personalised media users across the globe." -Professor Sonia Livingstone, London School of Economics and Political Science "Tony Wilson is one of the pioneers of phenomenological media analysis. In this book, he develops a distinctive media-user theory, engaging with important issues of philosophy and method." -Professor Shaun Moores, Centre for Research in Media and Cultural Studies, University of Sunderland.Mass mediaAudiencesMass mediaAudiences.302.23361.453njb/09302.23njb/09Wilson Tony1947-934700MiAaPQMiAaPQMiAaPQBOOK9910953641403321Understanding media users4357064UNINA