LEADER 02939nam  2200601 a 450 
001 9910953641403321
005 20200520144314.0
010   $a9786612007538
010   $a9781444304961
010   $a1444304968
010   $a9781444304954
010   $a144430495X
010   $a9781282007536
010   $a128200753X
035   $a(CKB)24989760700041
035   $a(OCoLC)352789908
035   $a(MiAaPQ)EBC416552
035   $a(MiAaPQ)EBC7104566
035   $a(Au-PeEL)EBL416552
035   $a(CaPaEBR)ebr10301329
035   $a(CaONFJC)MIL200753
035   $a(OCoLC)476248871
035   $a(Au-PeEL)EBL7104566
035   $a(OCoLC)1347028218
035   $a(Perlego)2788817
035   $a(EXLCZ)9924989760700041
100   $a20080207d2009      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aUnderstanding media users $efrom theory to practice /$fTony Wilson
205   $a1st ed.
210   $aChichester ;$aMalden, MA $cWiley-Blackwell$d2009
215   $a219 p
300   $aIncludes bibliographical references (p. [176]-203) and index
320   $aIncludes bibliographical references (p. [176]-203) and index.
327   $aA passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
330   $a"In this lively and original book, Tony Wilson captures the many critical claims and contestations that have shaped the field of audience research, bringing the story up to date with a phenomenological analysis of mass and personalised media users across the globe." -Professor Sonia Livingstone, London School of Economics and Political Science   "Tony Wilson is one of the pioneers of phenomenological media analysis. In this book, he develops a distinctive media-user theory, engaging with important issues of philosophy and method." -Professor Shaun Moores, Centre for Research in Media and Cultural Studies, University of Sunderland.
606   $aMass media$xAudiences
615  0$aMass media$xAudiences.
676   $a302.23
686   $a361.453$2njb/09
686   $a302.23$2njb/09
700   $aWilson$b Tony$f1947-$0934700
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910953641403321
996   $aUnderstanding media users$94357064
997   $aUNINA