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Record Nr. |
UNINA9910953641403321 |
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Autore |
Wilson Tony <1947-> |
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Titolo |
Understanding media users : from theory to practice / / Tony Wilson |
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Pubbl/distr/stampa |
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Chichester ; ; Malden, MA, : Wiley-Blackwell, 2009 |
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ISBN |
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9786612007538 |
9781444304961 |
1444304968 |
9781444304954 |
144430495X |
9781282007536 |
128200753X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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Classificazione |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Includes bibliographical references (p. [176]-203) and index |
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Nota di bibliografia |
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Includes bibliographical references (p. [176]-203) and index. |
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Nota di contenuto |
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A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences. |
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Sommario/riassunto |
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"In this lively and original book, Tony Wilson captures the many critical claims and contestations that have shaped the field of audience research, bringing the story up to date with a phenomenological analysis of mass and personalised media users across the globe." -Professor Sonia Livingstone, London School of Economics and Political Science "Tony Wilson is one of the pioneers of phenomenological |
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media analysis. In this book, he develops a distinctive media-user theory, engaging with important issues of philosophy and method." -Professor Shaun Moores, Centre for Research in Media and Cultural Studies, University of Sunderland. |
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