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Autore: | Hlavnicka Peter |
Titolo: | Protecting the Brand : Counterfeiting and Grey Markets |
Pubblicazione: | New York : , : Business Expert Press, , 2021 |
©2021 | |
Edizione: | First edition. |
Descrizione fisica: | 1 online resource (394 pages) |
Disciplina: | 658.827 |
Soggetto topico: | Branding (Marketing) |
Brand name products - Law and legislation - United States | |
Product counterfeiting - Law and legislation - United States | |
Gray market - Law and legislation - United States | |
Trademark infringement - United States | |
Consumer behavior | |
Imitation | |
Industrial property | |
Marketing - Law and legislation | |
Trademarks | |
Altri autori: | KeatsAnthony |
Nota di contenuto: | Introduction of intellectual property -- What is a brand and why protect it? -- Problems caused by counterfeit and grey market goods -- Incidents of counterfeiting and grey marketing in various industries -- Proactive internal procedures to combat counterfeiting and the grey market -- Trademark infringement : diminishing the value of brand equity -- International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act -- Issues relating to websites -- New technologies and alternative methods to combat counterfeiting and grey market -- International remedies. |
Sommario/riassunto: | Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. |
Titolo autorizzato: | Protecting the Brand |
ISBN: | 1-63742-152-4 |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910817409503321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |