Idea stormers : how to lead and inspire creative breakthroughs / / Bryan W. Mattimore
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| Autore: |
Mattimore Bryan W
|
| Titolo: |
Idea stormers : how to lead and inspire creative breakthroughs / / Bryan W. Mattimore
|
| Pubblicazione: | San Francisco, : Jossey-Bass, c2012 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (258 p.) |
| Disciplina: | 658.4/092 |
| Soggetto topico: | Creative ability in business |
| Leadership | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 225-226) and index. |
| Nota di contenuto: | A map of the creative mind : embracing seven creative thinking mind-sets -- Beyond brainstorming : understanding individual and group ideation techniques -- Your ideation toolkit : the seven all-time greatest ideation techniques -- Innovation overview : strategies and tools for a successful innovation process -- Real-world challenges : applying ideation techniques and innovation processes -- Idea meets world : navigating the road from good idea to successful innovation -- Thinking like a facilitating leader I : the who, where, and how of planning and leading group ideation sessions -- Thinking like a facilitating leader II : new product ideation session design -- Thinking like a facilitating leader III : five strategies for inventing ideation and innovation processes. |
| Sommario/riassunto: | How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains |
| Titolo autorizzato: | Idea stormers |
| ISBN: | 1-118-23870-2 |
| 1-283-59232-0 | |
| 9786613904775 | |
| 1-118-22517-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910812614803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |