|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910812614803321 |
|
|
Autore |
Mattimore Bryan W |
|
|
Titolo |
Idea stormers : how to lead and inspire creative breakthroughs / / Bryan W. Mattimore |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
San Francisco, : Jossey-Bass, c2012 |
|
|
|
|
|
|
|
ISBN |
|
1-118-23870-2 |
1-283-59232-0 |
9786613904775 |
1-118-22517-1 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (258 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Creative ability in business |
Leadership |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references (p. 225-226) and index. |
|
|
|
|
|
|
Nota di contenuto |
|
A map of the creative mind : embracing seven creative thinking mind-sets -- Beyond brainstorming : understanding individual and group ideation techniques -- Your ideation toolkit : the seven all-time greatest ideation techniques -- Innovation overview : strategies and tools for a successful innovation process -- Real-world challenges : applying ideation techniques and innovation processes -- Idea meets world : navigating the road from good idea to successful innovation -- Thinking like a facilitating leader I : the who, where, and how of planning and leading group ideation sessions -- Thinking like a facilitating leader II : new product ideation session design -- Thinking like a facilitating leader III : five strategies for inventing ideation and innovation processes. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any |
|
|
|
|