Growing your business in emerging markets : promise and perils / / John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Caslione John A
|
| Titolo: |
Growing your business in emerging markets : promise and perils / / John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan
|
| Pubblicazione: | Westport, CT, : Quorum, 2000 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (271 p.) |
| Disciplina: | 658.8/48 |
| Soggetto topico: | Export marketing |
| Marketing - Developing countries | |
| Altri autori: |
ThomasAndrew R
|
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references (p. [249]) and index. |
| Nota di contenuto: | Intro -- Contents -- Illustrations -- Foreword -- Preface -- Acknowledgments -- Global Manifest Destiny -- The Promise of Emerging Markets -- Perils: The Inherent Realities of Emerging Markets -- Seizing the Advantage: Defining Your CompanyÌs Role in Emerging Markets -- The Local Presence: Selecting and Recruiting Emerging Market Distributors -- Maximizing Your Assets, Minimizing Your Risk: Training, Communicating with, and Controlling Your Emerging Market Distributors -- Bound Relationships: The Distributor Agreement -- The Final Imperative: Forging Global Manifest Destiny -- Appendix: Emerging Market Local Information Sources -- Selected Bibliography -- Index. |
| Titolo autorizzato: | Growing your business in emerging markets |
| ISBN: | 1-56750-731-X |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910810877403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |