02333nam 22005534a 450 991081087740332120200520144314.01-56750-731-X(CKB)1000000000003493(OCoLC)54885899(CaPaEBR)ebrary10017896(SSID)ssj0000280078(PQKBManifestationID)11234821(PQKBTitleCode)TC0000280078(PQKBWorkID)10268559(PQKB)11616481(MiAaPQ)EBC3000568(Au-PeEL)EBL3000568(CaPaEBR)ebr10017896(OCoLC)929144756(EXLCZ)99100000000000349319991027d2000 uy 0engurcn|||||||||txtccrGrowing your business in emerging markets promise and perils /John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan1st ed.Westport, CT Quorum20001 online resource (271 p.) Bibliographic Level Mode of Issuance: Monograph1-56720-339-6 Includes bibliographical references (p. [249]) and index.Intro -- Contents -- Illustrations -- Foreword -- Preface -- Acknowledgments -- Global Manifest Destiny -- The Promise of Emerging Markets -- Perils: The Inherent Realities of Emerging Markets -- Seizing the Advantage: Defining Your CompanyÌs Role in Emerging Markets -- The Local Presence: Selecting and Recruiting Emerging Market Distributors -- Maximizing Your Assets, Minimizing Your Risk: Training, Communicating with, and Controlling Your Emerging Market Distributors -- Bound Relationships: The Distributor Agreement -- The Final Imperative: Forging Global Manifest Destiny -- Appendix: Emerging Market Local Information Sources -- Selected Bibliography -- Index.Export marketingMarketingDeveloping countriesExport marketing.Marketing658.8/48Caslione John A1142012Thomas Andrew R129741MiAaPQMiAaPQMiAaPQBOOK9910810877403321Growing your business in emerging markets4055887UNINA