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Record Nr. |
UNINA9910810877403321 |
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Autore |
Caslione John A |
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Titolo |
Growing your business in emerging markets : promise and perils / / John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan |
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Pubbl/distr/stampa |
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Westport, CT, : Quorum, 2000 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (271 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Export marketing |
Marketing - Developing countries |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references (p. [249]) and index. |
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Nota di contenuto |
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Intro -- Contents -- Illustrations -- Foreword -- Preface -- Acknowledgments -- Global Manifest Destiny -- The Promise of Emerging Markets -- Perils: The Inherent Realities of Emerging Markets -- Seizing the Advantage: Defining Your CompanyÌs Role in Emerging Markets -- The Local Presence: Selecting and Recruiting Emerging Market Distributors -- Maximizing Your Assets, Minimizing Your Risk: Training, Communicating with, and Controlling Your Emerging Market Distributors -- Bound Relationships: The Distributor Agreement -- The Final Imperative: Forging Global Manifest Destiny -- Appendix: Emerging Market Local Information Sources -- Selected Bibliography -- Index. |
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