Ethics in public relations [[electronic resource] ] : responsible advocacy / / editors, Kathy Fitzpatrick, Carolyn Bronstein

• Pubblicazione: London, : SAGE, c2006
• Descrizione fisica: 1 online resource (xiv, 241 p.)
• Disciplina: 174.96592
• Soggetto topico: Public relations - Moral and ethical aspects
• Classificazione: 05.31
• Altri autori: FitzpatrickKathy <1958-> BronsteinCarolyn
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. 191-226) and index.
• Nota di contenuto: Cover; Contents; Acknowledgments; Introduction: Toward a Definitional Framework for Responsible Advocacy; Chapter 1 - Baselines for Ethical Advocacy in the ""Marketplace of Ideas""; Chapter 2 - Responsibility and Accountability; Chapter 3 - The Ethics of Communicating With and About Difference in a Changing Society; Chapter 4 - Negotiating Relationships With Activist Publics; Chapter 5 - Responsible Advocacy for Nonprofit Organizations; Chapter 6 - Truth and Transparency; Chapter 7 - Responsible Online Communication; Chapter 8 - Responsible Advocacy Through Strategic Risk Communication ; Chapter 9 - The Ethics of Public DiplomacyChapter 10 - Advocacy Across Borders; Chapter Notes; Index; About the Contributors
• Sommario/riassunto: Exploring the ethical dimensions of public relations' advocacy role, this book addresses a range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st Century public relations. It also focuses on the affirmative aspects of ethical practices.
• Titolo autorizzato: Ethics in public relations
• ISBN: 1-4522-3678-X; 1-322-28274-9; 1-4129-1798-0; 1-4522-2267-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910779496603321
• Lo trovi qui: Univ. Federico II