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Record Nr. |
UNINA9910779496603321 |
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Titolo |
Ethics in public relations [[electronic resource] ] : responsible advocacy / / editors, Kathy Fitzpatrick, Carolyn Bronstein |
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Pubbl/distr/stampa |
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ISBN |
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1-4522-3678-X |
1-322-28274-9 |
1-4129-1798-0 |
1-4522-2267-3 |
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Descrizione fisica |
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1 online resource (xiv, 241 p.) |
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Classificazione |
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Altri autori (Persone) |
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FitzpatrickKathy <1958-> |
BronsteinCarolyn |
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Disciplina |
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Soggetti |
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Public relations - Moral and ethical aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 191-226) and index. |
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Nota di contenuto |
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Cover; Contents; Acknowledgments; Introduction: Toward a Definitional Framework for Responsible Advocacy; Chapter 1 - Baselines for Ethical Advocacy in the ""Marketplace of Ideas""; Chapter 2 - Responsibility and Accountability; Chapter 3 - The Ethics of Communicating With and About Difference in a Changing Society; Chapter 4 - Negotiating Relationships With Activist Publics; Chapter 5 - Responsible Advocacy for Nonprofit Organizations; Chapter 6 - Truth and Transparency; Chapter 7 - Responsible Online Communication; Chapter 8 - Responsible Advocacy Through Strategic Risk Communication |
Chapter 9 - The Ethics of Public DiplomacyChapter 10 - Advocacy Across Borders; Chapter Notes; Index; About the Contributors |
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Sommario/riassunto |
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Exploring the ethical dimensions of public relations' advocacy role, this book addresses a range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st Century public relations. It also focuses on the affirmative aspects of ethical practices. |
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