02737nam 2200577 a 450 991077949660332120161219111415.01-4522-3678-X1-322-28274-91-4129-1798-01-4522-2267-3(CKB)2550000000107902(EBL)996360(OCoLC)809771790(SSID)ssj0000675584(PQKBManifestationID)12348188(PQKBTitleCode)TC0000675584(PQKBWorkID)10670380(PQKB)11036951(MiAaPQ)EBC996360(OCoLC)911616247(StDuBDS)EDZ0000072091(EXLCZ)99255000000010790220120412d2006 fy 0engur|||||||||||txtccrEthics in public relations[electronic resource] responsible advocacy /editors, Kathy Fitzpatrick, Carolyn BronsteinLondon SAGEc20061 online resource (xiv, 241 p.)Description based upon print version of record.1-4522-0420-9 1-4129-1797-2 Includes bibliographical references (p. 191-226) and index.Cover; Contents; Acknowledgments; Introduction: Toward a Definitional Framework for Responsible Advocacy; Chapter 1 - Baselines for Ethical Advocacy in the ""Marketplace of Ideas""; Chapter 2 - Responsibility and Accountability; Chapter 3 - The Ethics of Communicating With and About Difference in a Changing Society; Chapter 4 - Negotiating Relationships With Activist Publics; Chapter 5 - Responsible Advocacy for Nonprofit Organizations; Chapter 6 - Truth and Transparency; Chapter 7 - Responsible Online Communication; Chapter 8 - Responsible Advocacy Through Strategic Risk CommunicationChapter 9 - The Ethics of Public DiplomacyChapter 10 - Advocacy Across Borders; Chapter Notes; Index; About the ContributorsExploring the ethical dimensions of public relations' advocacy role, this book addresses a range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st Century public relations. It also focuses on the affirmative aspects of ethical practices.Public relationsMoral and ethical aspectsPublic relationsMoral and ethical aspects.174.9659205.31bclFitzpatrick Kathy1958-1533495Bronstein Carolyn1533496StDuBDSStDuBDSBOOK9910779496603321Ethics in public relations3780521UNINA