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Innovative pricing strategies to increase profits / / Daniel Marburger



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Autore: Marburger Daniel R. Visualizza persona
Titolo: Innovative pricing strategies to increase profits / / Daniel Marburger Visualizza cluster
Pubblicazione: New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Edizione: Second edition.
Descrizione fisica: 1 online resource (x, 148 pages)
Disciplina: 658.816
Soggetto topico: Pricing
Open price system
Internet auctions
Soggetto genere / forma: Electronic books.
Soggetto non controllato: Bundling
common value auction
consumer surplus
Dutch auction
dynamic pricing
e-commerce
English auction
first-price sealed bid auction
online auctions
peak-load pricing
price discrimination
price elasticity
price penetration
price skimming
pricing
private value auction
quality choices
quantity discounts
reference price
Robinson- Patman Act
second-price sealed bid auction
surge pricing
two-part tariffs
tying
winner's curse
Nota di bibliografia: Includes bibliographical references (pages 137-144) and index.
Nota di contenuto: Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index.
Sommario/riassunto: The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Titolo autorizzato: Innovative pricing strategies to increase profits  Visualizza cluster
ISBN: 1-63157-370-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910460727103321
Lo trovi qui: Univ. Federico II
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Serie: Economics collection. . 2163-7628