03918nam 2200853 450 991046072710332120200520144314.01-63157-370-5(CKB)3710000000531621(OCoLC)941873679(CaBNVSL)swl00405853(MiAaPQ)EBC4189526(Au-PeEL)EBL4189526(CaPaEBR)ebr11129158(CaONFJC)MIL879363(OCoLC)939264365(EXLCZ)99371000000053162120151201d2015 fy 0engurcnu||||||||rdacontentrdamediardacarrierInnovative pricing strategies to increase profits /Daniel MarburgerSecond edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2015.1 online resource (x, 148 pages)Economics collection,2163-76281-63157-369-1 Includes bibliographical references (pages 137-144) and index.Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index.The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.Economics collection.2163-7628PricingOpen price systemInternet auctionsElectronic books.Bundlingcommon value auctionconsumer surplusDutch auctiondynamic pricinge-commerceEnglish auctionfirst-price sealed bid auctiononline auctionspeak-load pricingprice discriminationprice elasticityprice penetrationprice skimmingpricingprivate value auctionquality choicesquantity discountsreference priceRobinson- Patman Actsecond-price sealed bid auctionsurge pricingtwo-part tariffstyingwinner's cursePricing.Open price system.Internet auctions.658.816Marburger Daniel R.902114MiAaPQMiAaPQMiAaPQBOOK9910460727103321Innovative pricing strategies to increase profits2246051UNINA