LEADER 03918nam 2200853 450 001 9910460727103321 005 20200520144314.0 010 $a1-63157-370-5 035 $a(CKB)3710000000531621 035 $a(OCoLC)941873679 035 $a(CaBNVSL)swl00405853 035 $a(MiAaPQ)EBC4189526 035 $a(Au-PeEL)EBL4189526 035 $a(CaPaEBR)ebr11129158 035 $a(CaONFJC)MIL879363 035 $a(OCoLC)939264365 035 $a(EXLCZ)993710000000531621 100 $a20151201d2015 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aInnovative pricing strategies to increase profits /$fDaniel Marburger 205 $aSecond edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015. 215 $a1 online resource (x, 148 pages) 225 1 $aEconomics collection,$x2163-7628 311 $a1-63157-369-1 320 $aIncludes bibliographical references (pages 137-144) and index. 327 $aPart I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index. 330 3 $aThe practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. 410 0$aEconomics collection.$x2163-7628 606 $aPricing 606 $aOpen price system 606 $aInternet auctions 608 $aElectronic books. 610 $aBundling 610 $acommon value auction 610 $aconsumer surplus 610 $aDutch auction 610 $adynamic pricing 610 $ae-commerce 610 $aEnglish auction 610 $afirst-price sealed bid auction 610 $aonline auctions 610 $apeak-load pricing 610 $aprice discrimination 610 $aprice elasticity 610 $aprice penetration 610 $aprice skimming 610 $apricing 610 $aprivate value auction 610 $aquality choices 610 $aquantity discounts 610 $areference price 610 $aRobinson- Patman Act 610 $asecond-price sealed bid auction 610 $asurge pricing 610 $atwo-part tariffs 610 $atying 610 $awinner's curse 615 0$aPricing. 615 0$aOpen price system. 615 0$aInternet auctions. 676 $a658.816 700 $aMarburger$b Daniel R.$0902114 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460727103321 996 $aInnovative pricing strategies to increase profits$92246051 997 $aUNINA