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1. |
Record Nr. |
UNINA990004072440403321 |
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Autore |
Convegno internazionale di linguisti : 7. : <1984 |
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Titolo |
Linguistica e filologia : atti del VII convegno internazionale di linguisti tenuto a Milano nei giorni 12-14 settembre 1984 / a cura di G. Bolognesi e V. Pisani |
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Pubbl/distr/stampa |
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ISBN |
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Descrizione fisica |
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Disciplina |
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Locazione |
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Collocazione |
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410 CONV MILANO 1984 |
410 CONV MILANO 1984BIS |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNISA990002047190203316 |
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Autore |
MAMET, David |
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Titolo |
Il crittogramma / David Mamet ; traduzione di Penelope Bussolino |
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Pubbl/distr/stampa |
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Torino : G. Einaudi, copyr. 2004 |
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ISBN |
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Descrizione fisica |
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Collana |
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Collezione di teatro ; 396 |
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Disciplina |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910460727103321 |
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Autore |
Marburger Daniel R. |
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Titolo |
Innovative pricing strategies to increase profits / / Daniel Marburger |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
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ISBN |
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Edizione |
[Second edition.] |
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Descrizione fisica |
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1 online resource (x, 148 pages) |
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Collana |
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Economics collection, , 2163-7628 |
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Disciplina |
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Soggetti |
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Pricing |
Open price system |
Internet auctions |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (pages 137-144) and index. |
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Nota di contenuto |
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Part I. If you could choose any price, what would it be? Fundamentals |
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for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index. |
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Sommario/riassunto |
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The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. |
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