Challenges for the trade in central and southeast Europe / / edited by Sanda Renko and Blazenka Knezevic

• Pubblicazione: Bingley, United Kingdom : , : Emerald, , 2013
• Edizione: First edition.
• Descrizione fisica: 1 online resource (186 p.)
• Disciplina: 382.09; 382.094
• Soggetto topico: International trade
• Soggetto geografico: Europe Commerce; Europe, Eastern Commerce
• Soggetto genere / forma: Electronic books.
• Altri autori: KnezevicBlazenka RenkoSanda
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Front Cover; Challenges for the Trade of Central and Southeast Europe; Copyright Page; Contents; List of Contributors; About the Authors; Preface; 1. Internationalization of Retail in Poland and Croatia; 1.1. Introduction; 1.2. Retail Internationalization and its Drivers; 1.3. Impact of Retail Internationalization on Host Market; 1.4. Comparison of Retail Internationalization in Poland and Croatia; 1.5. Conclusion; References; 2. Interaction of Trade Activities Between Selected Southeast European Countries; 2.1. Introduction; 2.2. Literature Review; 2.3. Methodology; 2.4. Findings ; 2.5. ConclusionReferences; 3. Trade in Terms of Ecological Economics; 3.1. Introduction; 3.2. Trade Competitiveness Based on Quality; 3.3. Marketing Strategy for Quality in Trade - New Model of Brand Creation; 3.4. Interdependence of Trade and Ecology; 3.5. Environmental Management and Sustainability in Central and Eastern Europe (CEE); 3.6. Aesthetization of Management System by Quality in Trade; 3.7. Globally Oriented Consumer; 3.8. Conclusion; References; 4. The Role of Retailers in Developing a Healthy Lifestyle in Poland; 4.1. Introduction ; 4.2. Changes in Lifestyles and Their Consequences4.3. The Role of Retailers in Support of a Healthy Lifestyle; 4.4. Tendencies of Retail Sector Development in Poland; 4.5. The Health & Wellness Market as a Challenge for Retailers; 4.6. Conclusion; 4.7. Final Remarks; References; 5. Socially Responsible Marketing in Creating Value for Customers in the Polish Market; 5.1. Introduction; 5.2. Competitive Advantage of Modern Companies; 5.3. Sources of Value for Customers; 5.4. The Changing Role of Marketing Toward Social Responsibility ; 5.5. The Role of Socially Responsible Marketing in the Creation Process of Value for Customer5.6. SRM in the Creation Process of Value for Customers - Results of Qualitative Research; 5.7. Conclusion; References; 6. Control of Mergers in Grocery Retail Market in Croatia; 6.1. Introduction; 6.2. Merger Control Rules in Croatia; 6.3. Defining the Relevant Market; 6.4. Substantive Merger Assessment; 6.5. Remedies in Merger Cases; 6.6. Conclusion; References; 7. Shoppers' Perceptions of Retail Agglomeration Characteristics in Zagreb Region; 7.1. Introduction ; 7.2. Literature Review and Hypotheses Development7.3. Methodology; 7.4. Results; 7.5. Conclusion; References; Appendix: Questionnaire Used in the Survey; 8. Effects of Risk-Related Purchasing Factors on Private Label Quality Perceptions in Bosnia and Herzegovina; 8.1. Introduction; 8.2. Theoretical Background of the Research; 8.3. Literature Review; 8.4. Research Methodology; 8.5. Results; 8.6. Conclusion; References; 9. Challenges of E-Retailing: Impulsive Buying Behaviour; 9.1. Introduction; 9.2. Impulsive Buying Behaviour; 9.3. Impulsive Buying in Online Environment ; 9.4. Dataset and Methodology
• Sommario/riassunto: This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies.Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as
• Titolo autorizzato: Challenges for the trade in central and southeast Europe
• ISBN: 1-78190-833-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910453499403321
• Lo trovi qui: Univ. Federico II
• Serie: International business and management series ; ; v. 29.