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[null,"1.","Record Nr.",null,"UNINA9910453499403321"]
[null,null,"Titolo",null,"Challenges for the trade in central and southeast Europe / / edited by Sanda Renko and Blazenka Knezevic"]
[null,null,"Pubbl/distr/stampa",null,"Bingley, United Kingdom : , : Emerald, , 2013"]
[null,null,"ISBN",null,"1-78190-833-8"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (186 p.)"]
[null,null,"Collana",null,"International business & management ; ; volume 29"]
[null,null,"Disciplina",null,"382.09"]
[{"$nulls":4},"382.094"]
[null,null,"Soggetti",null,"International trade"]
[{"$nulls":4},"Electronic books."]
[{"$nulls":4},"Europe Commerce"]
[{"$nulls":4},"Europe, Eastern Commerce"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Front Cover; Challenges for the Trade of Central and Southeast Europe; Copyright Page; Contents; List of Contributors; About the Authors; Preface; 1. Internationalization of Retail in Poland and Croatia; 1.1. Introduction; 1.2. Retail Internationalization and its Drivers; 1.3. Impact of Retail Internationalization on Host Market; 1.4. Comparison of Retail Internationalization in Poland and Croatia; 1.5. Conclusion; References; 2. Interaction of Trade Activities Between Selected Southeast European Countries; 2.1. Introduction; 2.2. Literature Review; 2.3. Methodology; 2.4. Findings"]
[{"$nulls":4},"2.5. ConclusionReferences; 3. Trade in Terms of Ecological Economics; 3.1. Introduction; 3.2. Trade Competitiveness Based on Quality; 3.3. Marketing Strategy for Quality in Trade - New Model of Brand Creation; 3.4. Interdependence of Trade and Ecology; 3.5. Environmental Management and Sustainability in Central and Eastern Europe (CEE); 3.6. Aesthetization of Management System by Quality in Trade; 3.7. Globally Oriented Consumer; 3.8. Conclusion; References; 4. The Role of Retailers in Developing a Healthy Lifestyle in Poland; 4.1. Introduction"]
[{"$nulls":4},"4.2. Changes in Lifestyles and Their Consequences4.3. The Role of Retailers in Support of a Healthy Lifestyle; 4.4. Tendencies of Retail Sector Development in Poland; 4.5. The Health & Wellness Market as a Challenge for Retailers; 4.6. Conclusion; 4.7. Final Remarks; "]
[{"$nulls":4},"References; 5. Socially Responsible Marketing in Creating Value for Customers in the Polish Market; 5.1. Introduction; 5.2. Competitive Advantage of Modern Companies; 5.3. Sources of Value for Customers; 5.4. The Changing Role of Marketing Toward Social Responsibility"]
[{"$nulls":4},"5.5. The Role of Socially Responsible Marketing in the Creation Process of Value for Customer5.6. SRM in the Creation Process of Value for Customers - Results of Qualitative Research; 5.7. Conclusion; References; 6. Control of Mergers in Grocery Retail Market in Croatia; 6.1. Introduction; 6.2. Merger Control Rules in Croatia; 6.3. Defining the Relevant Market; 6.4. Substantive Merger Assessment; 6.5. Remedies in Merger Cases; 6.6. Conclusion; References; 7. Shoppers' Perceptions of Retail Agglomeration Characteristics in Zagreb Region; 7.1. Introduction"]
[{"$nulls":4},"7.2. Literature Review and Hypotheses Development7.3. Methodology; 7.4. Results; 7.5. Conclusion; References; Appendix: Questionnaire Used in the Survey; 8. Effects of Risk-Related Purchasing Factors on Private Label Quality Perceptions in Bosnia and Herzegovina; 8.1. Introduction; 8.2. Theoretical Background of the Research; 8.3. Literature Review; 8.4. Research Methodology; 8.5. Results; 8.6. Conclusion; References; 9. Challenges of E-Retailing: Impulsive Buying Behaviour; 9.1. Introduction; 9.2. Impulsive Buying Behaviour; 9.3. Impulsive Buying in Online Environment"]
[{"$nulls":4},"9.4. Dataset and Methodology"]
[null,null,null,"Sommario/riassunto","This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies.Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as"]