05413nam 22006851 450 991045349940332120200520144314.01-78190-833-8(CKB)2550000001138043(EBL)1507550(OCoLC)866642978(SSID)ssj0001173149(PQKBManifestationID)11692255(PQKBTitleCode)TC0001173149(PQKBWorkID)11104379(PQKB)10910774(MiAaPQ)EBC1507550(Au-PeEL)EBL1507550(CaPaEBR)ebr10790386(CaONFJC)MIL537744(EXLCZ)99255000000113804320131204d2013 uy 0engur|n|---|||||txtccrChallenges for the trade in central and southeast Europe /edited by Sanda Renko and Blazenka KnezevicFirst edition.Bingley, United Kingdom :Emerald,2013.1 online resource (186 p.)International business & management ;volume 29Description based upon print version of record.1-78190-832-X 1-306-06493-7 Includes bibliographical references.Front Cover; Challenges for the Trade of Central and Southeast Europe; Copyright Page; Contents; List of Contributors; About the Authors; Preface; 1. Internationalization of Retail in Poland and Croatia; 1.1. Introduction; 1.2. Retail Internationalization and its Drivers; 1.3. Impact of Retail Internationalization on Host Market; 1.4. Comparison of Retail Internationalization in Poland and Croatia; 1.5. Conclusion; References; 2. Interaction of Trade Activities Between Selected Southeast European Countries; 2.1. Introduction; 2.2. Literature Review; 2.3. Methodology; 2.4. Findings2.5. ConclusionReferences; 3. Trade in Terms of Ecological Economics; 3.1. Introduction; 3.2. Trade Competitiveness Based on Quality; 3.3. Marketing Strategy for Quality in Trade - New Model of Brand Creation; 3.4. Interdependence of Trade and Ecology; 3.5. Environmental Management and Sustainability in Central and Eastern Europe (CEE); 3.6. Aesthetization of Management System by Quality in Trade; 3.7. Globally Oriented Consumer; 3.8. Conclusion; References; 4. The Role of Retailers in Developing a Healthy Lifestyle in Poland; 4.1. Introduction4.2. Changes in Lifestyles and Their Consequences4.3. The Role of Retailers in Support of a Healthy Lifestyle; 4.4. Tendencies of Retail Sector Development in Poland; 4.5. The Health & Wellness Market as a Challenge for Retailers; 4.6. Conclusion; 4.7. Final Remarks; References; 5. Socially Responsible Marketing in Creating Value for Customers in the Polish Market; 5.1. Introduction; 5.2. Competitive Advantage of Modern Companies; 5.3. Sources of Value for Customers; 5.4. The Changing Role of Marketing Toward Social Responsibility5.5. The Role of Socially Responsible Marketing in the Creation Process of Value for Customer5.6. SRM in the Creation Process of Value for Customers - Results of Qualitative Research; 5.7. Conclusion; References; 6. Control of Mergers in Grocery Retail Market in Croatia; 6.1. Introduction; 6.2. Merger Control Rules in Croatia; 6.3. Defining the Relevant Market; 6.4. Substantive Merger Assessment; 6.5. Remedies in Merger Cases; 6.6. Conclusion; References; 7. Shoppers' Perceptions of Retail Agglomeration Characteristics in Zagreb Region; 7.1. Introduction7.2. Literature Review and Hypotheses Development7.3. Methodology; 7.4. Results; 7.5. Conclusion; References; Appendix: Questionnaire Used in the Survey; 8. Effects of Risk-Related Purchasing Factors on Private Label Quality Perceptions in Bosnia and Herzegovina; 8.1. Introduction; 8.2. Theoretical Background of the Research; 8.3. Literature Review; 8.4. Research Methodology; 8.5. Results; 8.6. Conclusion; References; 9. Challenges of E-Retailing: Impulsive Buying Behaviour; 9.1. Introduction; 9.2. Impulsive Buying Behaviour; 9.3. Impulsive Buying in Online Environment9.4. Dataset and MethodologyThis volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies.Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, asInternational business and management series ;v. 29.International tradeEuropeCommerceEurope, EasternCommerceElectronic books.International trade.382.09382.094Knezevic Blazenka990271Renko Sanda990272MiAaPQMiAaPQMiAaPQBOOK9910453499403321Challenges for the trade in central and southeast Europe2265276UNINA