LEADER 05413nam 22006851 450 001 9910453499403321 005 20200520144314.0 010 $a1-78190-833-8 035 $a(CKB)2550000001138043 035 $a(EBL)1507550 035 $a(OCoLC)866642978 035 $a(SSID)ssj0001173149 035 $a(PQKBManifestationID)11692255 035 $a(PQKBTitleCode)TC0001173149 035 $a(PQKBWorkID)11104379 035 $a(PQKB)10910774 035 $a(MiAaPQ)EBC1507550 035 $a(Au-PeEL)EBL1507550 035 $a(CaPaEBR)ebr10790386 035 $a(CaONFJC)MIL537744 035 $a(EXLCZ)992550000001138043 100 $a20131204d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aChallenges for the trade in central and southeast Europe /$fedited by Sanda Renko and Blazenka Knezevic 205 $aFirst edition. 210 1$aBingley, United Kingdom :$cEmerald,$d2013. 215 $a1 online resource (186 p.) 225 1 $aInternational business & management ;$vvolume 29 300 $aDescription based upon print version of record. 311 $a1-78190-832-X 311 $a1-306-06493-7 320 $aIncludes bibliographical references. 327 $aFront Cover; Challenges for the Trade of Central and Southeast Europe; Copyright Page; Contents; List of Contributors; About the Authors; Preface; 1. Internationalization of Retail in Poland and Croatia; 1.1. Introduction; 1.2. Retail Internationalization and its Drivers; 1.3. Impact of Retail Internationalization on Host Market; 1.4. Comparison of Retail Internationalization in Poland and Croatia; 1.5. Conclusion; References; 2. Interaction of Trade Activities Between Selected Southeast European Countries; 2.1. Introduction; 2.2. Literature Review; 2.3. Methodology; 2.4. Findings 327 $a2.5. ConclusionReferences; 3. Trade in Terms of Ecological Economics; 3.1. Introduction; 3.2. Trade Competitiveness Based on Quality; 3.3. Marketing Strategy for Quality in Trade - New Model of Brand Creation; 3.4. Interdependence of Trade and Ecology; 3.5. Environmental Management and Sustainability in Central and Eastern Europe (CEE); 3.6. Aesthetization of Management System by Quality in Trade; 3.7. Globally Oriented Consumer; 3.8. Conclusion; References; 4. The Role of Retailers in Developing a Healthy Lifestyle in Poland; 4.1. Introduction 327 $a4.2. Changes in Lifestyles and Their Consequences4.3. The Role of Retailers in Support of a Healthy Lifestyle; 4.4. Tendencies of Retail Sector Development in Poland; 4.5. The Health & Wellness Market as a Challenge for Retailers; 4.6. Conclusion; 4.7. Final Remarks; References; 5. Socially Responsible Marketing in Creating Value for Customers in the Polish Market; 5.1. Introduction; 5.2. Competitive Advantage of Modern Companies; 5.3. Sources of Value for Customers; 5.4. The Changing Role of Marketing Toward Social Responsibility 327 $a5.5. The Role of Socially Responsible Marketing in the Creation Process of Value for Customer5.6. SRM in the Creation Process of Value for Customers - Results of Qualitative Research; 5.7. Conclusion; References; 6. Control of Mergers in Grocery Retail Market in Croatia; 6.1. Introduction; 6.2. Merger Control Rules in Croatia; 6.3. Defining the Relevant Market; 6.4. Substantive Merger Assessment; 6.5. Remedies in Merger Cases; 6.6. Conclusion; References; 7. Shoppers' Perceptions of Retail Agglomeration Characteristics in Zagreb Region; 7.1. Introduction 327 $a7.2. Literature Review and Hypotheses Development7.3. Methodology; 7.4. Results; 7.5. Conclusion; References; Appendix: Questionnaire Used in the Survey; 8. Effects of Risk-Related Purchasing Factors on Private Label Quality Perceptions in Bosnia and Herzegovina; 8.1. Introduction; 8.2. Theoretical Background of the Research; 8.3. Literature Review; 8.4. Research Methodology; 8.5. Results; 8.6. Conclusion; References; 9. Challenges of E-Retailing: Impulsive Buying Behaviour; 9.1. Introduction; 9.2. Impulsive Buying Behaviour; 9.3. Impulsive Buying in Online Environment 327 $a9.4. Dataset and Methodology 330 $aThis volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies.Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as 410 0$aInternational business and management series ;$vv. 29. 606 $aInternational trade 607 $aEurope$xCommerce 607 $aEurope, Eastern$xCommerce 608 $aElectronic books. 615 0$aInternational trade. 676 $a382.09 676 $a382.094 701 $aKnezevic$b Blazenka$0990271 701 $aRenko$b Sanda$0990272 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453499403321 996 $aChallenges for the trade in central and southeast Europe$92265276 997 $aUNINA