Attaining Ultimate Results from your Loyalty Club

• Autore: Taylor Trevor
• Pubblicazione: Chicago : , : Vivid Publishing, , 2015; ©2015
• Descrizione fisica: 1 online resource (48 pages)
• Nota di contenuto: Intro -- Title Page -- Copyright Page -- Table of Contents -- About the Author -- 1: Introduction -- 2: Starting your Loyalty Club -- 2.1 Interview Questionnaire -- 2.2 Putting the Service-Profit Chain to Work -- 3: Disrupt your business before a competitor does! -- 4: How to Determine the Correct Loyalty Benefits to Use in your Loyalty Club and Retain and Activate your Members -- 4.1 Defining Certain Tier Benefits -- 4.2 Tier Benefits -- 4.3 Tier Benefits Segmented Per Tier Level -- 5: Strategies behind Tiers to Drive Revenue, Visitation and Growth in your Loyalty Club -- 6: Loyalty Gaming Promotions and Events -- 6.1 ROI Post-Analysis Form -- 6.2 Loyalty Gaming Kiosks -- 6.3 Kiosk Promotion Swipe and Win -- 7: The Power of Direct Mail and Gaming Vouchers -- 7.1 Events and Promotion Campaigns -- 8: Analysing your Loyalty Club -- 8.1 Tracking your members -- 8.2 Determining the Demographics of Members -- 8.3 Determining the Gaming Product Split. -- 9: Life Cycle of Members -- 9.1 The 5C Model -- Bibliography -- Connect with the Author.
• Titolo autorizzato: Attaining Ultimate Results from your Loyalty Club
• ISBN: 1-925341-96-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910158923603321
• Lo trovi qui: Univ. Federico II