02044nam 22003613 450 991015892360332120230807213154.01-925341-96-8(CKB)3710000001011574(MiAaPQ)EBC5573885(Au-PeEL)EBL5573885(CaPaEBR)ebr11632671(OCoLC)1063929837(EXLCZ)99371000000101157420210901d2015 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAttaining Ultimate Results from your Loyalty ClubChicago :Vivid Publishing,2015.©2015.1 online resource (48 pages)Intro -- Title Page -- Copyright Page -- Table of Contents -- About the Author -- 1: Introduction -- 2: Starting your Loyalty Club -- 2.1 Interview Questionnaire -- 2.2 Putting the Service-Profit Chain to Work -- 3: Disrupt your business before a competitor does! -- 4: How to Determine the Correct Loyalty Benefits to Use in your Loyalty Club and Retain and Activate your Members -- 4.1 Defining Certain Tier Benefits -- 4.2 Tier Benefits -- 4.3 Tier Benefits Segmented Per Tier Level -- 5: Strategies behind Tiers to Drive Revenue, Visitation and Growth in your Loyalty Club -- 6: Loyalty Gaming Promotions and Events -- 6.1 ROI Post-Analysis Form -- 6.2 Loyalty Gaming Kiosks -- 6.3 Kiosk Promotion Swipe and Win -- 7: The Power of Direct Mail and Gaming Vouchers -- 7.1 Events and Promotion Campaigns -- 8: Analysing your Loyalty Club -- 8.1 Tracking your members -- 8.2 Determining the Demographics of Members -- 8.3 Determining the Gaming Product Split. -- 9: Life Cycle of Members -- 9.1 The 5C Model -- Bibliography -- Connect with the Author.Taylor Trevor247543MiAaPQMiAaPQMiAaPQBOOK9910158923603321Attaining Ultimate Results from your Loyalty Club3410886UNINA