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1. |
Record Nr. |
UNINA9910158923603321 |
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Autore |
Taylor Trevor |
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Titolo |
Attaining Ultimate Results from your Loyalty Club |
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Pubbl/distr/stampa |
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Chicago : , : Vivid Publishing, , 2015 |
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©2015 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (48 pages) |
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Soggetti |
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Casinos |
Customer relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Intro -- Title Page -- Copyright Page -- Table of Contents -- About the Author -- 1: Introduction -- 2: Starting your Loyalty Club -- 2.1 Interview Questionnaire -- 2.2 Putting the Service-Profit Chain to Work -- 3: Disrupt your business before a competitor does! -- 4: How to Determine the Correct Loyalty Benefits to Use in your Loyalty Club and Retain and Activate your Members -- 4.1 Defining Certain Tier Benefits -- 4.2 Tier Benefits -- 4.3 Tier Benefits Segmented Per Tier Level -- 5: Strategies behind Tiers to Drive Revenue, Visitation and Growth in your Loyalty Club -- 6: Loyalty Gaming Promotions and Events -- 6.1 ROI Post-Analysis Form -- 6.2 Loyalty Gaming Kiosks -- 6.3 Kiosk Promotion Swipe and Win -- 7: The Power of Direct Mail and Gaming Vouchers -- 7.1 Events and Promotion Campaigns -- 8: Analysing your Loyalty Club -- 8.1 Tracking your members -- 8.2 Determining the Demographics of Members -- 8.3 Determining the Gaming Product Split. -- 9: Life Cycle of Members -- 9.1 The 5C Model -- Bibliography -- Connect with the Author. |
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Sommario/riassunto |
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Attaining Ultimate Results from your Loyalty Club is a book that uncovers the secrets used in casinos in driving revenue and extra visitation from members. It describes the best strategies in retaining your members and how to attract new members or activate extra visitation from your existing members. A number of strategies in the |
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book describe how you can increase your revenue from a well-designed loyalty Club. If you looking at launching a loyalty club, then this book is a must to read, as it shows you the correct steps to follow, in creating the correct benefits needed to drive members and revenue into your business and more importantly what financial data mining you need to carry out with your members to manage your data base correctly. Marketing today is moving away from once off transactional marketing to more long term profitable relationship marketing. This book uncovers those secrets that companies should be using to gain market share. |
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