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010   $a1-925341-96-8
035   $a(CKB)3710000001011574
035   $a(MiAaPQ)EBC5573885
035   $a(Au-PeEL)EBL5573885
035   $a(CaPaEBR)ebr11632671
035   $a(OCoLC)1063929837
035   $a(EXLCZ)993710000001011574
100   $a20210901d2015      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAttaining Ultimate Results from your Loyalty Club
210  1$aChicago :$cVivid Publishing,$d2015.
210  4$dİ2015.
215   $a1 online resource (48 pages)
327   $aIntro -- Title Page -- Copyright Page -- Table of Contents -- About the Author -- 1: Introduction -- 2: Starting your Loyalty Club -- 2.1 Interview Questionnaire -- 2.2 Putting the Service-Profit Chain to Work -- 3: Disrupt your business before a competitor does! -- 4: How to Determine the Correct Loyalty Benefits to Use in your Loyalty Club and Retain and Activate your Members -- 4.1 Defining Certain Tier Benefits -- 4.2 Tier Benefits -- 4.3 Tier Benefits Segmented Per Tier Level -- 5: Strategies behind Tiers to Drive Revenue, Visitation and Growth in your Loyalty Club -- 6: Loyalty Gaming Promotions and Events -- 6.1 ROI Post-Analysis Form -- 6.2 Loyalty Gaming Kiosks -- 6.3 Kiosk Promotion Swipe and Win -- 7: The Power of Direct Mail and Gaming Vouchers -- 7.1 Events and Promotion Campaigns -- 8: Analysing your Loyalty Club -- 8.1 Tracking your members -- 8.2 Determining the Demographics of Members -- 8.3 Determining the Gaming Product Split. -- 9: Life Cycle of Members -- 9.1 The 5C Model -- Bibliography -- Connect with the Author.
700   $aTaylor$b Trevor$0247543
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910158923603321
996   $aAttaining Ultimate Results from your Loyalty Club$93410886
997   $aUNINA