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200 10$aAttaining Ultimate Results from your Loyalty Club
210  1$aChicago :$cVivid Publishing,$d2015.
210  4$dİ2015.
215   $a1 online resource (48 pages)
327   $aIntro -- Title Page -- Copyright Page -- Table of Contents -- About the Author -- 1: Introduction -- 2: Starting your Loyalty Club -- 2.1 Interview Questionnaire -- 2.2 Putting the Service-Profit Chain to Work -- 3: Disrupt your business before a competitor does! -- 4: How to Determine the Correct Loyalty Benefits to Use in your Loyalty Club and Retain and Activate your Members -- 4.1 Defining Certain Tier Benefits -- 4.2 Tier Benefits -- 4.3 Tier Benefits Segmented Per Tier Level -- 5: Strategies behind Tiers to Drive Revenue, Visitation and Growth in your Loyalty Club -- 6: Loyalty Gaming Promotions and Events -- 6.1 ROI Post-Analysis Form -- 6.2 Loyalty Gaming Kiosks -- 6.3 Kiosk Promotion Swipe and Win -- 7: The Power of Direct Mail and Gaming Vouchers -- 7.1 Events and Promotion Campaigns -- 8: Analysing your Loyalty Club -- 8.1 Tracking your members -- 8.2 Determining the Demographics of Members -- 8.3 Determining the Gaming Product Split. -- 9: Life Cycle of Members -- 9.1 The 5C Model -- Bibliography -- Connect with the Author.
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