Creatividad en la Narrativa Publicitaria : Estrategia, Contenidos y Discursos
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| Autore: |
García García Francisco
|
| Titolo: |
Creatividad en la Narrativa Publicitaria : Estrategia, Contenidos y Discursos
|
| Pubblicazione: | Madrid : , : Dykinson, S.L., , 2024 |
| ©2024 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (226 pages) |
| Disciplina: | 658.8 |
| Soggetto topico: | Marketing Estratégico |
| Mercadeo | |
| Publicidad | |
| Soggetto genere / forma: | Libros electrónicos. |
| Altri autori: |
Tur ViñesVictoria
Rodrigo MartínLuis
|
| Note generali: | Incluye epílogo. |
| Incluye índice. | |
| Sommario/riassunto: | This book explores the role of narrative creativity in advertising, drawing from contributions by faculty from various Spanish universities. It serves as a sequel to a previous volume, focusing on the integration of storytelling and creativity in advertising. The book is divided into three thematic areas: the transition from narrative to creativity in advertising, the emotional and social impact of content, and advertising strategies using creative tactics and formats. The work is a collaborative effort of 25 authors from 14 universities, and it has been peer-reviewed, receiving endorsement from the Spanish Association of Communication Research. It is designed to provide insights for both professional practice and educational purposes, with a diverse range of perspectives on narrative and creative strategies in advertising. |
| Titolo autorizzato: | Creatividad en la Narrativa Publicitaria |
| ISBN: | 84-10-70264-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Spagnolo |
| Record Nr.: | 9911046697903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |