02442nam 22005653 450 991104669790332120250704114925.084-10-70264-9(CKB)32713017700041(MiAaPQ)EBC31520908(Au-PeEL)EBL31520908(OCoLC)1453054446(FINmELB)ELB271733(Exl-AI)31520908(OCoLC)1446133562(NyNyDIG)DIGDYK3540(EXLCZ)993271301770004120240713d2024 uy 0spaur|||||||||||txtrdacontentcrdamediacrrdacarrierCreatividad en la Narrativa Publicitaria Estrategia, Contenidos y Discursos1st ed.Madrid :Dykinson, S.L.,2024.©2024.1 online resource (226 pages)Incluye epílogo.Incluye índice.84-11-70619-2 This book explores the role of narrative creativity in advertising, drawing from contributions by faculty from various Spanish universities. It serves as a sequel to a previous volume, focusing on the integration of storytelling and creativity in advertising. The book is divided into three thematic areas: the transition from narrative to creativity in advertising, the emotional and social impact of content, and advertising strategies using creative tactics and formats. The work is a collaborative effort of 25 authors from 14 universities, and it has been peer-reviewed, receiving endorsement from the Spanish Association of Communication Research. It is designed to provide insights for both professional practice and educational purposes, with a diverse range of perspectives on narrative and creative strategies in advertising.Generated by AI.Marketing EstratégicoMercadeoPublicidadLibros electrónicos.Marketing Estratégico.Mercadeo.Publicidad.658.8García García Francisco1865183Tur Viñes Victoria1865184Rodrigo Martín Luis1865185MiAaPQMiAaPQMiAaPQBOOK9911046697903321Creatividad en la Narrativa Publicitaria4472231UNINA