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[null,"1.","Record Nr.",null,"UNINA9911046697903321"]
[null,null,"Autore",null,"García García Francisco"]
[null,null,"Titolo",null,"Creatividad en la Narrativa Publicitaria : Estrategia, Contenidos y Discursos"]
[null,null,"Pubbl/distr/stampa",null,"Madrid : , : Dykinson, S.L., , 2024"]
[{"$nulls":4},"©2024"]
[null,null,"ISBN",null,"84-10-70264-9"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (226 pages)"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing Estratégico"]
[{"$nulls":4},"Mercadeo"]
[{"$nulls":4},"Publicidad"]
[{"$nulls":4},"Libros electrónicos."]
[null,null,"Lingua di pubblicazione",null,"Spagnolo"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Incluye epílogo."]
[{"$nulls":4},"Incluye índice."]
[null,null,null,"Sommario/riassunto","This book explores the role of narrative creativity in advertising, drawing from contributions by faculty from various Spanish universities. It serves as a sequel to a previous volume, focusing on the integration of storytelling and creativity in advertising. The book is divided into three thematic areas: the transition from narrative to creativity in advertising, the emotional and social impact of content, and advertising strategies using creative tactics and formats. The work is a collaborative effort of 25 authors from 14 universities, and it has been peer-reviewed, receiving endorsement from the Spanish Association of Communication Research. It is designed to provide insights for both professional practice and educational purposes, with a diverse range of perspectives on narrative and creative strategies in advertising."]