LEADER 02442nam 22005653 450 001 9911046697903321 005 20250704114925.0 010 $a84-10-70264-9 035 $a(CKB)32713017700041 035 $a(MiAaPQ)EBC31520908 035 $a(Au-PeEL)EBL31520908 035 $a(OCoLC)1453054446 035 $a(FINmELB)ELB271733 035 $a(Exl-AI)31520908 035 $a(OCoLC)1446133562 035 $a(NyNyDIG)DIGDYK3540 035 $a(EXLCZ)9932713017700041 100 $a20240713d2024 uy 0 101 0 $aspa 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCreatividad en la Narrativa Publicitaria $eEstrategia, Contenidos y Discursos 205 $a1st ed. 210 1$aMadrid :$cDykinson, S.L.,$d2024. 210 4$dİ2024. 215 $a1 online resource (226 pages) 300 $aIncluye epi?logo. 300 $aIncluye i?ndice. 311 08$a84-11-70619-2 330 $aThis book explores the role of narrative creativity in advertising, drawing from contributions by faculty from various Spanish universities. It serves as a sequel to a previous volume, focusing on the integration of storytelling and creativity in advertising. The book is divided into three thematic areas: the transition from narrative to creativity in advertising, the emotional and social impact of content, and advertising strategies using creative tactics and formats. The work is a collaborative effort of 25 authors from 14 universities, and it has been peer-reviewed, receiving endorsement from the Spanish Association of Communication Research. It is designed to provide insights for both professional practice and educational purposes, with a diverse range of perspectives on narrative and creative strategies in advertising.$7Generated by AI. 606 $aMarketing Estrate?gico 606 $aMercadeo 606 $aPublicidad 608 $aLibros electro?nicos. 615 4$aMarketing Estrate?gico. 615 4$aMercadeo. 615 4$aPublicidad. 676 $a658.8 700 $aGarci?a Garci?a$b Francisco$01865183 701 $aTur Vin?es$b Victoria$01865184 701 $aRodrigo Marti?n$b Luis$01865185 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911046697903321 996 $aCreatividad en la Narrativa Publicitaria$94472231 997 $aUNINA