Encyclopedia of sports management and marketing / / general editors, Linda E. Swayne, Mark Dodds

• Pubblicazione: Thousand Oaks, Calif., : Sage Publications, Inc, c2011
• Descrizione fisica: 1 online resource (4 volumes (various pagings)) : illustrations (chiefly color)
• Disciplina: 796.06/9
• Soggetto topico: Sports - Management; Sports administration; Sports - Marketing
• Classificazione: BUS041000
• Altri autori: SwayneLinda E DoddsMark
• Note generali: Description based on print version record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Contents; About the Editors; Introduction; Reader's Guide; List of Articles; Chronology; Sports A; A; B; C; D; E; E Continued...; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; S Continued...; T; U; V; W; Y; Z; Glossary; Resource Guide; Appendices; Index
• Sommario/riassunto: This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.
• Titolo autorizzato: Encyclopedia of sports management and marketing
• ISBN: 9781506320373; 1506320376; 9781780343228; 1780343221; 9781452266480; 1452266484; 9781412994156; 1412994152
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9911008971503321
• Lo trovi qui: Univ. Federico II