02455nam 2200661Ia 450 991100897150332120250204112525.097815063203731506320376978178034322817803432219781452266480145226648497814129941561412994152(OCoLC)698728922(MiFhGG)GVRL4NZA(CKB)2550000000039068(MiAaPQ)EBC996799(MiFhGG)9781412994156(OCoLC)1007858018(StDuBDS)EDZ0000020804(EXLCZ)99255000000003906820110513d2011 uy 0engurun|---uuuuatxtccrEncyclopedia of sports management and marketing /general editors, Linda E. Swayne, Mark DoddsThousand Oaks, Calif. Sage Publications, Incc20111 online resource (4 volumes (various pagings)) illustrations (chiefly color)Gale eBooksDescription based on print version record.9781322416106 1322416109 9781412973823 1412973821 Includes bibliographical references and index.Contents; About the Editors; Introduction; Reader's Guide; List of Articles; Chronology; Sports A; A; B; C; D; E; E Continued...; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; S Continued...; T; U; V; W; Y; Z; Glossary; Resource Guide; Appendices; IndexThis title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.SportsManagementEncyclopediasSports administrationEncyclopediasSportsMarketingEncyclopediasSportsManagementSports administrationSportsMarketing796.06/9BUS041000bisacshSwayne Linda E594613Dodds Mark1827031MiAaPQMiAaPQMiAaPQBOOK9911008971503321Encyclopedia of sports management and marketing4395085UNINA