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Record Nr. |
UNINA9911008971503321 |
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Titolo |
Encyclopedia of sports management and marketing / / general editors, Linda E. Swayne, Mark Dodds |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif., : Sage Publications, Inc, c2011 |
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ISBN |
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9781506320373 |
1506320376 |
9781780343228 |
1780343221 |
9781452266480 |
1452266484 |
9781412994156 |
1412994152 |
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Descrizione fisica |
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1 online resource (4 volumes (various pagings)) : illustrations (chiefly color) |
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Collana |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Sports - Management |
Sports administration |
Sports - Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based on print version record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; About the Editors; Introduction; Reader's Guide; List of Articles; Chronology; Sports A; A; B; C; D; E; E Continued...; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; S Continued...; T; U; V; W; Y; Z; Glossary; Resource Guide; Appendices; Index |
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Sommario/riassunto |
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This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products. |
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