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The four pillars of politics : why some candidates don't win and others can't lead / / James T. Kitchens and Larry Powell



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Autore: Kitchens James T. Visualizza persona
Titolo: The four pillars of politics : why some candidates don't win and others can't lead / / James T. Kitchens and Larry Powell Visualizza cluster
Pubblicazione: Lanham, Maryland ; ; London, [England] : , : Lexington Books, , 2015
©2015
Descrizione fisica: 1 online resource (123 p.)
Disciplina: 324.0973
Soggetto topico: Political culture - United States
Communication in politics - United States
Political psychology - United States
Political candidates - United States
Persona (resp. second.): PowellLarry <1948->
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
Nota di contenuto: Contents; Acknowledgements; 1 The Four Pillars of American Politics; 2 The First Pillar of the American Psyche; 3 The Second Pillar of American Politics; 4 Pillars of the American Psyche; 5 The Fourth Pillar of the American Psyche; 6 Why Voters Frighten Politicians; 7 Republicans versus Democrats; 8 The Republican Party; 9 The Democratic Party; 10 Practical Lessons; 11 Why Some Public Figures Can't Lead; Index; About the Authors
Sommario/riassunto: <span><span>James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.</span></span>
Titolo autorizzato: The four pillars of politics  Visualizza cluster
ISBN: 1-4985-0723-9
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910814949403321
Lo trovi qui: Univ. Federico II
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Serie: Lexington studies in political communication.