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Record Nr. |
UNINA9910814949403321 |
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Autore |
Kitchens James T. |
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Titolo |
The four pillars of politics : why some candidates don't win and others can't lead / / James T. Kitchens and Larry Powell |
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Pubbl/distr/stampa |
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Lanham, Maryland ; ; London, [England] : , : Lexington Books, , 2015 |
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©2015 |
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ISBN |
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Descrizione fisica |
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1 online resource (123 p.) |
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Collana |
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Lexington Studies in Political Communication |
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Disciplina |
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Soggetti |
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Political culture - United States |
Communication in politics - United States |
Political psychology - United States |
Political candidates - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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Contents; Acknowledgements; 1 The Four Pillars of American Politics; 2 The First Pillar of the American Psyche; 3 The Second Pillar of American Politics; 4 Pillars of the American Psyche; 5 The Fourth Pillar of the American Psyche; 6 Why Voters Frighten Politicians; 7 Republicans versus Democrats; 8 The Republican Party; 9 The Democratic Party; 10 Practical Lessons; 11 Why Some Public Figures Can't Lead; Index; About the Authors |
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Sommario/riassunto |
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<span><span>James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.</span></span> |
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