02744nam 2200601 450 991081494940332120170822124257.01-4985-0723-9(CKB)3710000000422945(EBL)2068342(SSID)ssj0001497623(PQKBManifestationID)11799160(PQKBTitleCode)TC0001497623(PQKBWorkID)11494872(PQKB)10893566(MiAaPQ)EBC2068342(EXLCZ)99371000000042294520150622h20152015 uy 0engur|n|---|||||txtccrThe four pillars of politics why some candidates don't win and others can't lead /James T. Kitchens and Larry PowellLanham, Maryland ;London, [England] :Lexington Books,2015.©20151 online resource (123 p.)Lexington Studies in Political CommunicationDescription based upon print version of record.1-4985-0724-7 1-4985-0722-0 Includes bibliographical references at the end of each chapters and index.Contents; Acknowledgements; 1 The Four Pillars of American Politics; 2 The First Pillar of the American Psyche; 3 The Second Pillar of American Politics; 4 Pillars of the American Psyche; 5 The Fourth Pillar of the American Psyche; 6 Why Voters Frighten Politicians; 7 Republicans versus Democrats; 8 The Republican Party; 9 The Democratic Party; 10 Practical Lessons; 11 Why Some Public Figures Can't Lead; Index; About the Authors<span><span>James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.</span></span>Lexington studies in political communication.Political cultureUnited StatesCommunication in politicsUnited StatesPolitical psychologyUnited StatesPolitical candidatesUnited StatesPolitical cultureCommunication in politicsPolitical psychologyPolitical candidates324.0973Kitchens James T.1691654Powell Larry1948-MiAaPQMiAaPQMiAaPQBOOK9910814949403321The four pillars of politics4068197UNINA