LEADER 02744nam 2200601 450 001 9910814949403321 005 20170822124257.0 010 $a1-4985-0723-9 035 $a(CKB)3710000000422945 035 $a(EBL)2068342 035 $a(SSID)ssj0001497623 035 $a(PQKBManifestationID)11799160 035 $a(PQKBTitleCode)TC0001497623 035 $a(PQKBWorkID)11494872 035 $a(PQKB)10893566 035 $a(MiAaPQ)EBC2068342 035 $a(EXLCZ)993710000000422945 100 $a20150622h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe four pillars of politics $ewhy some candidates don't win and others can't lead /$fJames T. Kitchens and Larry Powell 210 1$aLanham, Maryland ;$aLondon, [England] :$cLexington Books,$d2015. 210 4$dİ2015 215 $a1 online resource (123 p.) 225 1 $aLexington Studies in Political Communication 300 $aDescription based upon print version of record. 311 $a1-4985-0724-7 311 $a1-4985-0722-0 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aContents; Acknowledgements; 1 The Four Pillars of American Politics; 2 The First Pillar of the American Psyche; 3 The Second Pillar of American Politics; 4 Pillars of the American Psyche; 5 The Fourth Pillar of the American Psyche; 6 Why Voters Frighten Politicians; 7 Republicans versus Democrats; 8 The Republican Party; 9 The Democratic Party; 10 Practical Lessons; 11 Why Some Public Figures Can't Lead; Index; About the Authors 330 $aJames T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood. 410 0$aLexington studies in political communication. 606 $aPolitical culture$zUnited States 606 $aCommunication in politics$zUnited States 606 $aPolitical psychology$zUnited States 606 $aPolitical candidates$zUnited States 615 0$aPolitical culture 615 0$aCommunication in politics 615 0$aPolitical psychology 615 0$aPolitical candidates 676 $a324.0973 700 $aKitchens$b James T.$01691654 702 $aPowell$b Larry$f1948- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814949403321 996 $aThe four pillars of politics$94068197 997 $aUNINA