Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]

• Autore: Sanders G. Lawrence
• Pubblicazione: [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (363 p.)
• Disciplina: 658.575
• Soggetto topico: New products; Product differentiation
• Soggetto non controllato: Developing new products services; NPD; product design; learning, differentiation; price discrimination; product features; innovation; business planning; organizational analysis; diffusion; entrepreneurship; technology and product life cycles; product and service versioning; product demand; product line optimization; creativity; lock-in real options; business valuation and project management
• Altri autori: HuefnerRonald J
• Note generali: "For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com."
• Nota di bibliografia: Includes bibliographical references (p. 327-335) and index.
• Nota di contenuto: Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index.
• Sommario/riassunto: The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
• Titolo autorizzato: Developing new products and services
• ISBN: 1-78268-070-5; 1-283-89286-3; 1-60649-242-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910790465503321
• Lo trovi qui: Univ. Federico II
• Serie: Marketing research collection.