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[null,"1.","Record Nr.",null,"UNINA9910790465503321"]
[null,null,"Autore",null,"Sanders G. Lawrence"]
[null,null,"Titolo",null,"Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]"]
[null,null,"Pubbl/distr/stampa",null,"[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012"]
[null,null,"ISBN",null,"1-78268-070-5"]
[{"$nulls":4},"1-283-89286-3"]
[{"$nulls":4},"1-60649-242-X"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (363 p.)"]
[null,null,"Collana",null,"Marketing research collection"]
[null,null,"Disciplina",null,"658.575"]
[null,null,"Soggetti",null,"New products"]
[{"$nulls":4},"Product differentiation"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","\"For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com.\""]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 327-335) and index."]
[null,null,"Nota di contenuto",null,"Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index."]
[null,null,null,"Sommario/riassunto","The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an "]
[{"$nulls":4},"endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities."]
[null,"2.","Record Nr.",null,"UNIORUON00174309"]
[null,null,"Titolo",null,"La  finanza pubblica / Collana diretta da Antonio Pedone, Franco Romani e Franco Volpi"]
[null,null,"Pubbl/distr/stampa",null,"Milano, : Franco Angeli"]
[null,null,"Lingua di pubblicazione",null,"Non definito"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Collezione"]