04323nam 2200877 a 450 991079046550332120221206175401.01-78268-070-51-283-89286-31-60649-242-X10.4128/9781606492420(CKB)2670000000146812(CaPaEBR)ebrary10504208(SSID)ssj0000621193(PQKBManifestationID)11369086(PQKBTitleCode)TC0000621193(PQKBWorkID)10616427(PQKB)11076633(OCoLC)767701983(CaBNVSL)swl00400056(Au-PeEL)EBL876629(CaPaEBR)ebr10504208(CaONFJC)MIL420536(CaSebORM)9781606492413(MiAaPQ)EBC876629(EXLCZ)9926700000001468122BEP20111028d2012 fy 0engurcn||||m|||atxtccrDeveloping new products and services[electronic resource] learning, differentiation, and innovation /G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]1st ed.[New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Pressc20121 online resource (363 p.) Marketing research collection"For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com."1-60649-241-1 Includes bibliographical references (p. 327-335) and index.Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index.The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.Marketing research collection.New productsProduct differentiationDeveloping new products servicesNPDproduct designlearning, differentiationprice discriminationproduct featuresinnovationbusiness planningorganizational analysisdiffusionentrepreneurshiptechnology and product life cyclesproduct and service versioningproduct demandproduct line optimizationcreativitylock-in real optionsbusiness valuation and project managementNew products.Product differentiation.658.575Sanders G. Lawrence1488573Huefner Ronald J724349MiAaPQMiAaPQMiAaPQBOOK9910790465503321Developing new products and services3708836UNINA