Greener products : the making and marketing of sustainable brands / / Al Iannuzzi
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| Autore: |
Iannuzzi Al.
|
| Titolo: |
Greener products : the making and marketing of sustainable brands / / Al Iannuzzi
|
| Pubblicazione: | Boca Raton : , : CRC Press, , 2012 |
| Descrizione fisica: | 1 online resource (213 p.) |
| Disciplina: | 658.8/02 |
| Soggetto topico: | Green marketing |
| Green products | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | "A CRC title." |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing. |
| Sommario/riassunto: | As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing-business-to-business marketing of greener products has also increased due to customer demand from all business sectors.The Case for Greener Products</E |
| Titolo autorizzato: | Greener products |
| ISBN: | 0-429-10691-2 |
| 1-283-43730-9 | |
| 9786613437303 | |
| 1-4398-5499-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910457776103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |