02307oam 2200601I 450 991045777610332120200520144314.00-429-10691-21-283-43730-997866134373031-4398-5499-810.1201/b11276 (CKB)2550000000065130(EBL)826951(OCoLC)769190226(SSID)ssj0000537286(PQKBManifestationID)11362121(PQKBTitleCode)TC0000537286(PQKBWorkID)10554206(PQKB)10831247(MiAaPQ)EBC826951(Au-PeEL)EBL826951(CaPaEBR)ebr10512275(CaONFJC)MIL343730(EXLCZ)99255000000006513020180331d2012 uy 0engur|n|---|||||txtccrGreener products the making and marketing of sustainable brands /Al IannuzziBoca Raton :CRC Press,2012.1 online resource (213 p.)"A CRC title."1-4398-5431-9 Includes bibliographical references.section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing-business-to-business marketing of greener products has also increased due to customer demand from all business sectors.The Case for Greener Products</EGreen marketingGreen productsElectronic books.Green marketing.Green products.658.8/02Iannuzzi Al.481275MiAaPQMiAaPQMiAaPQBOOK9910457776103321Greener products254951UNINA