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Record Nr. |
UNINA9910457776103321 |
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Autore |
Iannuzzi Al. |
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Titolo |
Greener products : the making and marketing of sustainable brands / / Al Iannuzzi |
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Pubbl/distr/stampa |
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Boca Raton : , : CRC Press, , 2012 |
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ISBN |
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0-429-10691-2 |
1-283-43730-9 |
9786613437303 |
1-4398-5499-8 |
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Descrizione fisica |
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1 online resource (213 p.) |
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Disciplina |
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Soggetti |
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Green marketing |
Green products |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing. |
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Sommario/riassunto |
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As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing-business-to-business marketing of greener products has also increased due to customer demand from all business sectors.The Case for Greener Products</E |
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