LEADER 02307oam 2200601I 450 001 9910457776103321 005 20200520144314.0 010 $a0-429-10691-2 010 $a1-283-43730-9 010 $a9786613437303 010 $a1-4398-5499-8 024 7 $a10.1201/b11276 035 $a(CKB)2550000000065130 035 $a(EBL)826951 035 $a(OCoLC)769190226 035 $a(SSID)ssj0000537286 035 $a(PQKBManifestationID)11362121 035 $a(PQKBTitleCode)TC0000537286 035 $a(PQKBWorkID)10554206 035 $a(PQKB)10831247 035 $a(MiAaPQ)EBC826951 035 $a(Au-PeEL)EBL826951 035 $a(CaPaEBR)ebr10512275 035 $a(CaONFJC)MIL343730 035 $a(EXLCZ)992550000000065130 100 $a20180331d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGreener products $ethe making and marketing of sustainable brands /$fAl Iannuzzi 210 1$aBoca Raton :$cCRC Press,$d2012. 215 $a1 online resource (213 p.) 300 $a"A CRC title." 311 $a1-4398-5431-9 320 $aIncludes bibliographical references. 327 $asection 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing. 330 $aAs the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing-business-to-business marketing of greener products has also increased due to customer demand from all business sectors.The Case for Greener Products