Consumer-centric healthcare : opportunities and challenges for providers / / Colin B. Konschak and Lindsey P. Jarrell

• Autore: Konschak Colin B
• Pubblicazione: Chicago, Ill., : Health Administration Press, c2011
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (233 p.)
• Disciplina: 362.1068/8
• Soggetto topico: Medical care - United States - Marketing; Preferred provider organizations (Medical care) - United States - Marketing; Health maintenance organizations - United States - Marketing; Patient satisfaction - United States
• Altri autori: JarrellLindsey B
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: The transparent provider -- Information technology goes mobile -- Personal health records -- Consumer-driven health plans -- Concierge and retail medicine -- Telemedicine -- Globalization -- Social media -- Targeted marketing to consumers -- Converting patients to customers -- Visions for the future.
• Sommario/riassunto: Patients are not passive recipients of care. They are active customers. And successful healthcare providers understand that the customer is king. Consumer-Centric Healthcare: Opportunities and Challenges for Providers  is an easy-to-follow blueprint for understanding and adapting to consumerism. Each chapter explores key trends and outlines the implications for your organization. The authors focus on growth opportunities and provide the resources you need to start implementing change. The book is filled with practical strategies, examples from leading organizations, tips and insights, web links, and suggestions for further reading. Topics explored include:   Patients' desires and expectationsProvider transparencyThe role of information technologyPersonal health recordsConsumer-directed health plansConvenience care and boutique medicineTelemedicineGlobal and regional medical tourismThe impact of social mediaDirect marketing to consumers
• Titolo autorizzato: Consumer-centric healthcare
• ISBN: 1-64055-641-9; 1-56793-430-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910965864603321
• Lo trovi qui: Univ. Federico II
• Serie: Management series (Ann Arbor, Mich.)