1.

Record Nr.

UNINA9910965864603321

Autore

Konschak Colin B

Titolo

Consumer-centric healthcare : opportunities and challenges for providers / / Colin B. Konschak and Lindsey P. Jarrell

Pubbl/distr/stampa

Chicago, Ill., : Health Administration Press, c2011

ISBN

1-64055-641-9

1-56793-430-7

Edizione

[1st ed.]

Descrizione fisica

1 online resource (233 p.)

Collana

ACHE management series

Altri autori (Persone)

JarrellLindsey B

Disciplina

362.1068/8

Soggetti

Medical care - United States - Marketing

Preferred provider organizations (Medical care) - United States - Marketing

Health maintenance organizations - United States - Marketing

Patient satisfaction - United States

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Bibliographic Level Mode of Issuance: Monograph

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

The transparent provider -- Information technology goes mobile -- Personal health records -- Consumer-driven health plans -- Concierge and retail medicine -- Telemedicine -- Globalization -- Social media -- Targeted marketing to consumers -- Converting patients to customers -- Visions for the future.

Sommario/riassunto

Patients are not passive recipients of care. They are active customers. And successful healthcare providers understand that the customer is king.   Consumer-Centric Healthcare: Opportunities and Challenges for Providers  is an easy-to-follow blueprint for understanding and adapting to consumerism. Each chapter explores key trends and outlines the implications for your organization. The authors focus on growth opportunities and provide the resources you need to start implementing change.   The book is filled with practical strategies, examples from leading organizations, tips and insights, web links, and suggestions for further reading.   Topics explored include:       Patients' desires and expectationsProvider transparencyThe role of information technologyPersonal health recordsConsumer-directed health plansConvenience care and boutique



medicineTelemedicineGlobal and regional medical tourismThe impact of social mediaDirect marketing to consumers